- Google Business Profile (GBP)
Your Google Business Profile is often the first impression customers have of your business. We’ll evaluate how well your GBP is optimized for visibility, local search results, and conversions. We’ll also assess your NAP (name, address, phone number) consistency, photos, reviews, and more.
- Website Performance
Your website is the cornerstone of your online presence. We’ll audit its design, usability, and content to ensure it meets best practices for user experience, speed, and search engines. This includes mobile-friendliness, ease of navigation, and overall functionality.
- Search Engine Optimization (SEO)
We’ll examine your website’s SEO to determine how well it’s optimized for search engines. This includes a deep dive into on-page SEO elements like meta tags, keywords, and content relevance, as well as off-page SEO, such as backlink profiles and domain authority.
- Social Media Presence
Are your social media channels working for you? We’ll analyze your activity across platforms like Facebook, Instagram, LinkedIn, and others to see how well you’re engaging your audience and driving traffic back to your site. We’ll identify opportunities to increase visibility and engagement.
- Growth Strategies
We’ll review the current digital marketing strategies you use to expand your footprint online, including advertising, content marketing, email campaigns, and any other tactics you’ve employed. We’ll provide recommendations to enhance your approach and ensure you’re capitalizing on the latest trends.
- Review and Reputation Management
Online reviews are critical to your business’s reputation. We’ll assess how effectively you manage your reviews on platforms like Google and Yelp, and provide strategies to build a strong online reputation and improve your customer feedback process.
- Technical SEO
Technical SEO is often overlooked but is crucial for ranking higher on search engines. We’ll evaluate technical aspects like site structure, XML sitemaps, robots.txt, and more to ensure that your website is fully optimized for crawling and indexing by search engines.